The First International Workshop on Software Engineering for Social-Mobile-Analytics-Cloud is intended to provide a forum for discussion of software engineering challenges presented by the need for rapid development of reliable, scalable, effective and efficient analytics solutions involving social data and mobile devices.
Enterprises are increasingly basing decisions on advanced analytics, and using analytics to interact more effectively with their customers (e.g, to determine suitable promotions to offer them). Social network data is ever more prevalent and important, and mobile devices are key both for information gathering (e.g., location) and communication (e.g., offering a promotion to a customer who is nearby). Business innovations arise frequently, and lead to the need for rapid development of customized analytics and analytics-based applications. These are often hosted on clouds, leading to the quartet known as SMAC: social, mobile, analytics, cloud. The time-compressed lifecycle inherent in this context poses significant software engineering challenges. Customizing and assembling components in novel ways dominates development from scratch, and requires suitable development-time and run-time support, such as analytics, social and mobile platforms or ecosystems. Business users who are not developers should be able to accomplish customization and simple assembly, and end users should have a pleasant, consistent and personalized user experience.
The goal of this workshop is to provide a forum for discussion and exploration of software engineering challenges in the SMAC context. We want to promote interactions and synergy among researchers and developers who deal with the challenges of developing and deploying effective analyses of social and mobile data, towards shared understanding of the implications of SMAC for software engineering.