Impact of Social Media on TV Content Consumption - New Market Strategies, Scenarios and Trends
Welcome to the STCSN E-Letter Vol.3 No.2!
TABLE OF CONTENT:
(by Mario Montagud, Fernando Boronat, Miguel García-Pineda and Omar Niamut)
- SAM: Socialising Around Media - Context-driven content and dynamic social communities for TV second screen devices
(by Atta Badii, Marco Tiemann, David Tomás, Andreas Menychtas, Christina Santzaridou, Alexandros Psychas and Juan Vicente Vidagany Espert)
Abstract: This article introduces the EU-co-funded project “Socialising Around Media” (SAM). The project is developing an ecosystem for creating and presenting “second screen” experiences e.g. on smartphones to accompany “first screen” TV content. SAM second screen experiences can provide both additional supplemental content to users and allow them to engage in social media communities that already exist as well as ones that are dynamically created based on user interactions using the system. Based on contextual data extracted from user interactions, the selection of content to be provided to a user can also be changed based on social media data. This article provides a snapshot of the current state of the project at the 2-year mark of this 3-year project. It provides a general overview of the project and more detailed information on context management, dynamic community creation and social media analytics that are being developed as part of the project.
- Human Language Technologies in Media Consumption: The Case of SAM
(by David Tomás and Yoan Gutiérrez)
Abstract: This paper describes the role of human language technologies (HLT) in the framework of SAM, an EU-funded research project that focuses on developing an advanced digital media delivery platform based on second screen interaction and content syndication within a social media context, providing open and standardised ways of characterising, discovering and syndicating digital assets. HLT technologies are employed in SAM to analyse user comments in the context of media consumption, offering both a better experience for the end users and improved business intelligence reports for content providers. The tasks covered by these technologies in SAM include ontology development, entity linking, sentiment analysis, emotion detection, ontology matching, and text summarisation. This paper describes the approaches followed and the benefits of these technologies in the framework of social media and content consumption.
- Multimedia Content Annotations for Rapid Exploitation in Multi-Screen Environments: The MECANEX project vision
(by Eirini Eleni Tsiropoulou, Eleni Stai, Stella Kafetzoglou, Konstantinos Rapantzikos, Symeon Papavassiliou, Miggi Zwicklbauer, Pieter van Leeuwen and Vassiliki Karampali)
Abstract: As the prerequisites of production houses, broadcasters, advertising agencies and online publishing companies for enriched multimedia content increase rapidly, the need of innovative tools for the creation of enriched multimedia content is undeniable. Indeed, the adaption of enriched multimedia content to multi-screen environments, which enables the automatic porting to different target platforms (e.g. regular web pages and TV applications), is a significant asset for the global market of enriched multimedia content. Within this framework, in this paper we propose the Multimedia Content Annotations for Rapid Exploitation in Multi-Screen Environments (MECANEX) toolkit that consists of the following key components/tools: a) the automatic annotation and editorial tool, b) the multi-screen tool and c) the social and personalization tool. The MECANEX toolkit offers the ability to automatically annotate, edit and semi-automatically enrich video collections for multi-screen applications, as well as rapidly create and synthesize multimedia content, prototype multi-screen concepts and test related interaction models. Personalization and recommendation schemes are leveraged towards improving end-users’ experience via creating and delivering to them enriched multimedia content aligned to their preferences and needs. The MECANEX toolkit’s upper aim is to facilitate and allow the development of solid business models, marketing and advertising campaigns targeted to users’ needs and preferences.
- STEER: Exploring the dynamic relationship between social information and networked media through experimentation
(by Sylvie Dijkstra, Omar Niamut, Nikolaos Efthymiopoulos, Spyros Denazis, Nicholas Race, Mu Mu and Jacco Taal)
Abstract: With the growing popularity of social networks, online video services and smart phones, the traditional content consumers are becoming the editors and broadcasters of their own stories. Within the EU FP7 project STEER, project partners have developed a novel system of new algorithms and toolsets that extract and analyse social informatics generated by social networks. Combined with advanced networking technologies, the platform creates services that offer more personalized and accurate content discovery and retrieval services. The STEER system has been deployed in multiple geographical locations during live social events such as the 2014 Winter Olympics. Our use case experiments demonstrate the feasibility and efficiency of the underlying technologies.
- Social Media Usage Combined with TV/Video Watching: Opportunities and Associated Challenges - Towards Augmented, Interactive, Personalized and Shared Experiences
(by Mario Montagud, Pablo Cesar, Fernando Boronat and Dani Marfil)
Abstract: This paper provides an overview of the impact and opportunities provided by Social Media and other social interaction tools when watching TV/video content. The analysis has been conducted from the viewpoints of both individual and shared media experiences between remote users. On the one hand, many possibilities provided by Social Media when each user is concurrently consuming multiple related media content, either on a single device or on different devices (e.g., in multi-screen scenarios), are described. On the other hand, the potential of Social Media and other interaction tools when multiple remote users are concurrently consuming the same media content (e.g., in Social TV) is discussed. In addition, the paper highlights some remaining challenges and open issues that need to be addressed in the near future to truly provide augmented, interactive, personalized and shared experiences, combining Social Media usage and TV/video content consumption. Finally, as a real use case, the social interaction, presence and privacy mechanisms provided by a media sharing platform under development, called Wersync, are described.
- STCSN Selected Featured Article
(by Symeon Papadopoulos)
Han Hu, Yonggang Wen, Huanbo Luan, Tat-Seng Chua, Xuelong Li, "Toward Multiscreen Social TV with Geolocation-Aware Social Sense," IEEE Multimedia, vol. 21, no. 3, pp. 10-19, July-Sept. 2014, doi:10.1109/MMUL.2014.2
How to cite this E-Letter edition?
Mario Montagud, Fernando Boronat, Miguel García-Pineda and Omar Niamut (ed.), "Impact of Social Media on TV Content Consumption - New Market Strategies, Scenarios and Trends", IEEE Computer Society Special Technical Community on Social Networking E-Letter, vol. 3, no. 2, December 2015.